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ACAST x John Lewis 'Back to Uni' Branded Podcast Segments

Social Media, Podcast Campaign, Ads

TYPE OF CLIENT

John Lewis x Back To Uni

CLIENT

BRIEF

We were asked by John Lewis to think of ways we could get students less anxious about returning to Uni and up for buying a new laptop.

I created some brilliant thought starters, talking points and submission questions for the hosts to read in brainstorming sessions with our Eddie, our Senior Creative Strategist.

WHAT I DID

We worked with 'Wednesdays We Drink Wine' and 'The Useless Hotline These' to bring our 'uni life' relatable stories to life. These segments appeared in Sponsored Stories along side Social ads. The podcast episodes including the branded segments and social content gained over 84,000 plays, 7000+ likes and saves!