CHALLENGER-ID

I was part of a dynamic team of four, passionately dedicated to crafting a new digital service and tool: 'Challenger iD'. Our aim? To revolutionise challenger learning through our behaviours platform. This endeavour involved me creating minimal designs, captivating animations, and compelling marketing assets for the platform and beta testing brands.

 

Together, we experimented with a fresh visual aesthetic, propelling our course into the spotlight for smaller client teams to try. Within this timeframe, I led the creative direction and collaborated closely with our business development manager to infuse his sales plan with vibrancy. These examples represent a year long journey working with one of our partners and a development process with our head of marketing.